Any business must be consistently evolving and changing. AMSOIL Inc and the AMSOIL dealer network is no different.
In this blog post I wanted to highlight a recent article in our monthly AMSOIL Dealer magazine. Each month the co-presidents of AMSOIL publish an article on what’s happening with the company. The latest issue dated May 2016 the article was spot on to help dealers understand that AMSOIL is working hard for us, the dealer network. Now it’s up to us to understand, and implement the programs to help us become more successful.
From the Presidents:
For most of our history, an AMSOIL Dealership was marketed as something for anyone who wanted to make a little extra money. The changing marketplace and increased competition have made it clear that an AMSOIL Dealership has new demands. Success today requires more time, and it requires the ability to approach certain account types during normal business hours and more…
Building a successful Dealership has never been easy, and market conditions aren’t making it any easier. It requires work. It requires dedication. It requires patience and skill. We recognize that and do whatever we can to eliminate the challenges you face in the field and improve your chances. We want to do as much heavy lifting as possible so you can focus on recruiting new Dealers, registering new P.C.s and accounts and providing excellent service to all of them.
The new Preferred Customer Program is a prime example. We wanted to design a program to reward our best customers, but we also wanted to design a program you could use to obtain new customers and increase your commissions. We determined what customers expect from these types of programs, tested our theories to ensure optimum results and rolled out a whole new program that should be easier for you to sell.
Providing free shipping for retail accounts is another good example. The current market reality is that retail accounts expect free shipping. We found a way to offer that option for retailers, greatly improving Dealers’ prospects in the field.
AMSOIL University Online and the live training events we conduct might be the best examples of all. We reveal everything we’ve learned and provide deeper insights into markets, consumers, products, programs and more. Whether you attend a live event on the road or participate in our interactive teleconferences and webinars, please take advantage of these opportunities. The information we deliver is designed to help you increase your sales – and your commissions. It’s clear that the typical Dealer of the future will be different from our traditional Dealers.
Registering and servicing retail and commercial accounts will consume a much greater percentage of Dealers’ time and drive most growth. Building a large base of Preferred Customers is more important than ever, as is registering and training handselected Dealers to help grow and stabilize your services.
~Dean Alexander Co-president, CFO; Alan Amatuzio Co-president, COO
How are you adapting to the current changes in the AMSOIL business opportunity? What do you foresee in other changes to the marketing plan an dealer network?
Alecia and I are working hard on staying abreast of things to help make our business business. We strive to help the dealers on our team become more successful. Some ideas that we came up with to adapt to the changes are.
AMSOIL Buy Local Dealer directory. We saw that AMSOIL was pushing to have more retailers that could allow people to walk in and purchase products. We developed www.amsoilbuylocal.lube-direct.com to help our retailers get found. This AMSOIL Directory website is search engine optimized, mobile and social media friendly and easy to use.
The other thing we are doing is trying to help all of our dealers become T-1 as well as go through the AMSOIL University Online. This will allow dealers to develop the skills that will allow them to become more successful
Lastly based on this statement in the article: “It’s clear that the typical Dealer of the future will be different from our traditional Dealers”, we are taking this to heart. We know there are a lot of “Dinosaurs” in the business. Becoming more selective on sponsoring and working with those dealers that are serious about the business opportunity will help us all become more efficient. We are also helping some of dealers that are considered DINO’s (Dealers in Name Only) become preferred customers. With the new PC perks, maybe it makes more sense to do this as opposed to be a dealer when they are really not.
We see in the future, the cost of getting started as an AMSOIL dealer going up. The tools, features, training, and support from AMSOIL inc continues to change and evolve, it just makes sense that dealers who want to be successful take part in the cost of training and support.
If you have been an AMSOIL dealer in name only (DINO) there will come a day when you will have to get off the fence, either downgrade to preferred customer status or decide to start building your AMSOIL business.
For us, the future is bright, and many new dealers are joining our ranks. They are getting started right, they are learning everyday and they are utilizing the outstanding tools and training that AMSOIL has developed for the dealer network.
To learn more about the AMSOIL Business Opportunity check out our page: Become an AMSOIL Dealer
Here is to your success,
Michael & Alecia Sparks, AMSOIL Regency Gold Direct Jobbers
