Another question that I get often is what do I name my website?
Short Answer, it doesn’t really matter. You could name your website blabablah.com and still get traffic.
In reality, I believe that You and your relationship with your customers is key to success and growth in your business. Yes your customers buy excellent products from AMSOIL Inc, but they also buy from you.
So why not have business name or website domain name that sets your apart from all other AMSOIL dealers? Anyone can register xyzsuperlubes.com and will anyone remember that?
What if you meet someone new, tell them what you do and never see them again? What if the only thing they remember is your name? What if you have your name registered as a domain name and your website with your name talks about your AMSOIL business? What if that customer Googles you and AMSOIL?
So to answer the question, what should I use as a domain name (website) for my AMSOIL business. People buy from people, why not use you as the domain name? After all they can buy AMSOIL just about anywhere, but they only get you when they buy from you.
Besides that, if you have a website setup you can create an AMSOIL webpage nested under that domain. As I have done with my www.lube-direct.com website. You see, this was my original website I had in 2002, when I went to do a redesign I just started a sub-domain called www.amsoil.lube-direct.com. I did this because I wanted to keep all my original pages intact.
You might ask the question, well Michael, why don’t you have your own website? Well I do. I own www.michaelesparks.com and www.michaelsparks.us. Because I already have an AMSOIL website set up, I don’t think it would make much sense to create yet another one nested under my own domain. Maybe someday but for now I’m going to run with the lube-direct.com
But…..If I were starting my business today, I would build everything under my name, so that everyone that visits any of my websites knows it’s all about me! You can’t go wrong with that!
If you have a specific question about getting a website, registering domains, or getting started selling on the internet send me a message via the contact page above.
Michael Sparks, your friendly neighborhood AMSOIL Direct Jobber.