We are starting a new category for our AMSOIL Dealer training website. Everyone is intrigued and inspired by a story. We will start posting stories about dealers, why they joined AMSOIL and some of their successes (and sometimes failures)
Here is story #1 (featured in the AMSOIL Dealer Magazine February 2018)
Direct Jobber Will Mangan of Havertown, Pa. discovered AMSOIL products when he was searching for a solution to an oil problem.
“At the time, I had a vehicle that was consuming oil,” Mangan said. “I found when I used AMSOIL, the oil
consumption was reduced about 75 percent. At the time, I had never even heard of AMSOIL. Just gave it a try after visiting a NAPA auto parts store and the rest is history.”
That was in 2013. Since then, Mangan has actively grown his AMSOIL Dealership while working a full-time job as a magnetic resonance technologist at a hospital near Philadelphia.
“I have always been interested in human anatomy, which is why I got into radiology,” Mangan said. “But, at the end of the day, I love cars just as much, and AMSOIL has given me a path to remain in the automotive industry and even glimpse the future of being my own boss and providing for my family. In the future, I will have more time to spend with my wife and kids, and they are truly what drives me to be a better Dealer and person.”
His AMSOIL customers and downline Dealers provide motivation for Mangan to reach for success.
“Being able to help people bring products to their businesses that really help them grow their businesses brings joy to being an AMSOIL Dealer,” Mangan said. “I love helping people protect their investments – car, truck, ATV or business.”
Mangan also appreciates the many freedoms of having his own business and is aiming for the future of his dreams. “Obviously, I’m also driven by the financial freedom that AMSOIL can give,” Mangan said, “(in addition to) no boss, no set hours, no quotas. This has caused me to want to become a full-time Dealer. I think about it more than my full-time job, which I am very passionate about. But AMSOIL fits my future much better. “It’s also rewarding to get something in return for your hard work. The sky is the limit as an AMSOIL Dealer. The harder you work, the better it gets. That doesn’t play true with all jobs. Knowing how my Dealership can grow over time motivates me to work hard. Helping business owners and other Dealers use AMSOIL to generate income is also very rewarding.”
The sky is the limit as an AMSOIL Dealer. The harder you work, the better it gets.
Mangan’s early experiences buying AMSOIL products at retail prices – first from a store and then through a Dealer – inform his choices today as he builds his account portfolio. “I always give customers the option to buy wholesale,” Mangan said. “I think it’s important to let them make a choice. Initially, I did not know about the Dealer opportunity or the option to become a P.C. It’s because of this I choose to give all of my customers the option and they make the call. I think it’s good to have a diversified downline which contains all types of accounts.”
He grows his business with a straightforward approach. “I just work the business as much as possible,” Mangan said. “I call current or potential customers and try to help them, and the rest just unfolds. I would like to become a full-time AMSOIL Dealer and quit my day job.
“More important, I want to help my Dealers and account holders find success with AMSOIL. Whether they want to be full-time Dealers or just make some extra cash, I want to get them there.”
His approach to retaining customers is geared toward their unique needs. “I don’t think there is one simple answer for (customer retention),” he said. “To keep accounts, I try to meet their needs. It’s also nice to send reminders via email or text.” Sometimes he’ll call a customer who hasn’t made a purchase in a while. “I am in touch with my customers as often as they would like me to be,” Mangan said. “Some accounts call me numerous times per month and some not very often. Some accounts I visit monthly in person. It really varies depending on the type of account and each individual. I just make sure all of my customers have my direct contact information, and they know I am
available whenever they need help.”
He advises other Dealers to write down their goals and keep them visible. “There are so many ways to grow an AMSOIL business,” he said. “Routes that work for one person may not work for another. Find what works for you and repeat it. If something isn’t working, try something new.
“Most important, maintain consistency over a long period of time. Remain active in your business. Whether it’s a few days a week or a few days per month, be consistent. Consistency wins in the long run.”
Mangan developed his love for all things automotive at an early age. “My dad was always very good about maintaining his equipment,” he said. “As a kid, he used to take me to car shows. It was because of him I developed an interest in cars and working with my hands. Growing up, he was always changing oil in something. He always saw the importance of protecting his investments in his equipment. His ethics rubbed off on me over the years. If not for him, I don’t think I would know how to change my own oil or even have an interest to. I probably wouldn’t be an AMSOIL Dealer either, and he wouldn’t be using the products with me. Now that he is retired, he may pursue the Dealer opportunity as well.”
His experience with AMSOIL may be one of his best selling points. “When we had three cars, I had to change oil four times a year for each one,” Mangan said. “At the time, I was doing around 12 or more oil changes per year. Now, with Signature Series Synthetic Motor Oil, I do three oil changes per year. One for each car. Looking back to before AMSOIL, it really was crazy changing oil in December in 15-degree weather.
“My dad feels the same way. He wishes he had found AMSOIL years ago. Signature Series really is a
blessing for people who want to do their own maintenance. It’s my favorite AMSOIL product.”
As we have often said, the AMSOIL Business Opportunity is alive and well. With a 45 year track record of constant innovation, growth and home business success. Many new dealers have taken the opportunity and run with it. With the potential for online sales, face to face sales and the tried and true Commercial and Retailer programs there are as many ways to build an AMSOIL Business as there are dealers. Each dealer must determine their own path to success. The key is to find a good sponsor to help you, guide you and understand your goals. Alecia and I would love to help you get started with the AMSOIL Dealership Business Opportunity. Give us a call or send us a message Contact Michael Sparks, AMSOIL Direct Jobber
Or if you are ready to get started follow the Join AMSOIL Link today!