Another great AMSOIL dealer training post to help dealers understand the importance of service when it comes to Commercial and Retailer accounts. We’ve made a full time income by working with these type of AMSOIL customers over the years. We believe what sets the AMSOIL Business Opportunity apart from all other home based opportunities.
The AMSOIL Commercial and Retailer program is what sets the business opportunity apart from other MLM and direct sales companies. All dealers should have a few commercial and retailer accounts in as part of their business. AMSOIL Inc will recognize a dealer that has established 25 commercial and/or retailer accounts as an Account Direct. We believe this is so important that we named this dealer training website after that title.
AMSOIL Commercial accounts are Direct Dealer John Brown’s bread and butter
“I focus on commercial and retail accounts since it takes less time once I have them,” Brown said.
“Their orders are sent in by the business and the orders are drop-shipped to the accounts, which saves me time and money on delivery. Generally those accounts buy several cases or 30 or 55 gallon drums are saving time and money in deliveries, which affords me more time to contact other commercial and retail accounts. They are also a good source for testimonies I can use in future sales.”
Brown, of Show Low, Ariz., has been a Dealer for about 10 years. He first became interested in AMSOIL when a neighbor gave him some AMSOIL motor oil to try. “I date myself by saying I changed oil about every 3,000 miles,” Brown said. “It proved out great. Going to AMSOIL proved less expensive and my vehicles ran so much better, even with 100,000 miles on them.”
He first became a dealer to earn some extra money while still working a full time job in financial services. “I really didn’t become a true Dealer until after I retired,”Brown said.
Talk of savings draws potential commercial customers, Brown said. He gives them information about
the amount of money they save with extended drain intervals, reduced downtime for servicing the vehicles, the longer life of those vehicles and the discount they receive as they order larger volumes.
Brown said it takes about three visits to earn an account. “The Motor Oil Cost Calculator is a great tool to convince them how much money they can save, especially with fleets he said.
Retail accounts are more involved and take more time and convincing, Brown said, but once that is done, they are sold on the product. “If commercial and retail accounts cannot be convinced within five visits, they totally are not interested for whatever reason and I don’t waste my time trying to convince a closed mind,” Brown said.
The most valuable skill Brown has developed is the ability to listen to what customers are saying.
“When making contact with people and businesses, listen more than you talk,” Brown said. “Ask one
leading question, which shows interest in their business, then be quiet and listen. When I first got started I had so much information that I would overwhelm the people, which turned them off….LISTEN.”
He is in touch with his customers monthly or quarterly, depending on their needs. I find that orders expand from motor oil to transmission oil and grease,” he said. “I also talk to them about oil analysis after they start using AMSOIL. Which really solidifies my position of service to the accounts.
This is especially true on the commercial accounts.” He sometimes gets new customers by asking for referrals. “I ask my accounts who also might be interested in saving money and making bigger profits he said.
A good referred lead is generally half sold simply by the referral.” Brown advertises his business on
his website with links to AMSOIL INC., as well as on Facebook. “I boost and welcome my new
accounts with pictures and service hours,” Brown said. “I receive several ‘hits’ doing that and it increases my retail accounts’ business by letting people know they offer the AMSOIL products.”
Brown spends time increasing his knowledge of AMSOIL products and takes AMSOIL U courses online. But it’s not all business. “I also, since I’m retired, take time to really enjoy my retirement,” he said. “My wife and I involve ourselves in the community and I also fly for Wings of Faith delivering goods and food to the Indian reservations in Arizona and New Mexico.”
Brown is looking forward to becoming a Direct Jobber soon.
This is a significant goal and I am very close to getting there,” he said. “It shows that I am moving
forward and more adept in providing greater service for the people I enroll. Since I am retired, money is not necessarily the motive, although good, but it is service and the more you can show service, the more people will be interested and it expands your sales to the accounts you already have, which grows your business, I have found.”
If you are not yet an AMSOIL dealer and are looking for great opportunities for mentorship and help in getting started we would love to become your sponsoring dealers. We have been dealers in 2000 and earn a full time plus income with AMSOIL. We can show you the ropes of what works and what doesn’t work.